In the realm of Yanina & Co., where dreams are transformed into dazzling reality, it's the masterminds behind the scenes who orchestrate the symphony of artisanal brilliance. Led by the visionary Yanina Fleysher, this team of dedicated individuals each contributes a unique melody to create the enchanting magic that defines Yanina & Co.'s jewelry. Let's delve deeper into the profiles of these extraordinary individuals, exploring their roles, passions, and the seamless collaboration that propels the brand to new heights.
1. Yanina Fleysher - President: The Visionary Pioneer
Yanina Fleysher, the President and soul of Yanina & Co., embarked on her journey in 1987 as a custom jeweler with a sophisticated flair for design. From humble beginnings, she has become a revered figure in the industry, creating a successful business rooted in exceptional customer service and fine jewelry design. Yanina's vision transcends the ordinary; she sees jewelry not just as adornment but as a reflection of personalities and styles. Her profound craftsmanship is the guiding force that shapes the brand, and her ability to translate customer desires into solid form sets Yanina & Co. apart.
2. Alex Fleysher - Vice-President: The Diamond Grader and Design Visionary
Alex Fleysher, Vice-President and partner, joined Yanina & Co. after graduating from Seton Hall with a Bachelor's degree in Marketing. No stranger to the jewelry industry, Alex owned a jewelry repair business as a teenager. A certified diamond grader by G.I.A., Alex oversees jewelers and the sales team with his sister, Yanina. His keen eye for jewelry design has cultivated a large following in New Jersey and the tri-state area. Alex's commitment to quality and design is not just a business approach; it's a philosophy instilled in the Yanina & Co. team. Creating strong relationships with clients is the cornerstone of his business ethos, fostering friendships that extend beyond transactions.
3. Branden Sheehan - Operations Manager: The Global Perspective
Branden Sheehan, Operations Manager and Director of Business Development, injects a fresh and global outlook into Yanina & Co. As Yanina's son, Branden grew up surrounded by the artistry of jewelry design, making his involvement in the family business a natural calling. A graduate of Muhlenberg College with a Bachelor's degree in Russian Studies and International Studies, Branden brings a unique perspective to the world of jewelry design. His role is to keep Yanina & Co. abreast of evolving trends and styles within the fashion industry. Taking on the responsibility of building the business as the next generation gives Branden great pride and passion for his family's work.
4. Gina Miranda - Store Manager & Design Consultant: The Seasoned Leader
Gina Miranda, Store Manager, and Lead Design Consultant at Yanina & Co., represents the epitome of a seasoned leader. With over three decades of experience in management, Gina is not just an employee; she is an integral part of the Yanina & Co. family. Graduating from Kean University with a Bachelor's in Marketing & Communications, Gina's journey began in 1987, the same year she joined Yanina & Co. In her role, Gina provides administrative support, oversees day-to-day operations, coordinates the sales team, conducts appraisals, and curates the showroom. Her profound understanding of the jewelry industry and remarkable clientele make her an indispensable part of the team.
5. Shelli Silvestro - Design Consultant: The Passionate Artisan
Shelli Silvestro, a Design Consultant at Yanina & Co., joined the team in 2017, bringing with her a rich history of passion for diamonds and jewelry design. Her journey began with graduation from G.I.A. in 1986, where she became a certified diamond grader. Over her 32-year jewelry career, Shelli perfected her skill of design while raising her family of four lovely children. Her love for the industry has never waned, and she is proud to represent Yanina & Co. Shelli's tremendous passion for the business and its growth is evident in her commitment to creating special pieces that people and their families will cherish for generations.
In Conclusion: The Tapestry of Yanina & Co.'s Artisanal Brilliance
The collaborative efforts of Yanina Fleysher and her team at Yanina & Co. paint a mesmerizing tapestry of artisanal brilliance. Each mastermind contributes a unique note to the symphony, turning the creation of jewelry into a harmonious and seamless process. From Yanina's visionary leadership to Alex's expertise in diamond grading, Branden's global perspective, Gina's seasoned leadership, and Shelli's passionate artistry, Yanina & Co. is more than a jewelry store; it's a testament to the dedication, passion, and craftsmanship of a remarkable team. Yanina & Co.'s commitment to excellence is not just in the diamonds they handpick or the designs they meticulously craft; it's in the relationships they build, the stories they tell, and the magic they create—one piece at a time.
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